Toy Fair

We’ve been providing Event TV and live video production at Toy Fair since 2012.

"Toy Fair TV gets better each year, with new ideas and more exhibitors wanting to participate. This has brought a whole new element to the show, making the exhibition that bit more exciting, creating a real buzz around the hall as the cameras roam the aisles. Not only is this beneficial to us as organisers, but incredibly valued by our exhibitors as the manufacturers look forward to promoting their new launches around the screens at the show but also to a wider audience on our website via the live stream. The fantastic and hard-working Silverstream team make the process seamless and fun and we can’t wait for the next Toy Fair TV!"

Rebecca Deeming - Public Relations Manager, British Toy and Hobby Association.

Toy Fair TV

With space selling out months in advance of the show, more than 260 companies gathered in the Grand Hall of London Olympia to showcase their new toys and trends for the forthcoming year. Alongside them once more, we were returning for our 6th consecutive year of delivering Event TV to the largest dedicated toy, games and hobby trade event in the UK. Growing on the success of our preceding visits, we provided the fair with it’s own unique live tv channel, hosted by the now Toy Fair TV royalty, Anna Williamson and Gavin Inskip.

What We Did

Working from our production base located on the Gallery, our roving camera crews captured the vibrancy and excitement from across the show floor, which was streamed live to a network of screens scattered around Olympia, as well as embedded directly onto the Toy Fair website. Anyone in the toy industry unable to attend the show could keep up to speed with all the latest trends and happenings by watching online - and thats exactly what they did, with our records showing over 1,000 unique viewers of the online stream each day.

Toy Fair filming interview

Live Graphics

Viewers were aided in locating companies that interested them. Our live graphics system informed viewers on who was talking, which product they were showcasing, and where their stand could be found. Adding info-graphics to their live feed helped to make the channel a comprehensive experience for the viewer. Our onsite editors were also on hand to turn over video content for the channel, meaning interviews with the great and good of the industry were available on demand. Our SocialWall also featured on the channel, enabling attendees and sponsors to engage with the event via social media.

Toy Fair TV

Live Demo Zone

Since the channel’s inception, one of it’s catalyst features has been the Demo Zone - a feature area allowing exhibitors to have their newest toys demonstrated and reviewed by a group of children of various ages, known locally as the Toy Testers. Our roving camera team captured this live and was transmitted onto our video feed around the halls and online. This helped to give the exhibitors an opportunity to show their products to a wider audience, whilst being reviewed first hand by the product’s target audience.

Toy Fair Demo Zone

Long Term Feature

With many elements of the show specifically designed to cater for the element of a live channel, Toy Fair TV continues to be an imperative element of the annual event. Our latest technology and equipment allow the BTHA to benefit from the power that live video production can have on their event - and they’re not alone. Organisers alike are beginning the realise that video production is no longer a nicety for a successful exhibition - it’s a necessity.

Check out the Toy Fair YouTube channel.

Like what you see? Get in touch with us to see how we can help increase the impact at your event